Rajkumar Venkatesan: search on Z-Library

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1

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

Kumar, V., Rajan, Bharath, Venkatesan, Rajkumar, Lecinski, Jim

Journal:

California Management Review

Year:

2019

Language:

english

File:

PDF, 835 KB

english, 2019

2

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Rajkumar Venkatesan and V. Kumar

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.52 MB

english, 2004

3

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Kumar, V, Jones, Eli, Venkatesan, Rajkumar, Leone, Robert P

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 280 KB

english, 2011

4

The Power of CLV: Managing Customer Lifetime Value at IBM

V. Kumar, Rajkumar Venkatesan, Tim Bohling and Denise Beckmann

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.56 MB

english, 2008

5

Multichannel Shopping: Causes and Consequences

Venkatesan, Rajkumar, Kumar, V, Ravishanker, Nalini

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 247 KB

english, 2007

6

Performance Implications of Adopting a Customer-Focused Sales Campaign

V. Kumar, Rajkumar Venkatesan and Werner Reinartz

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 3.68 MB

english, 2008

7

Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

Venkatesan, Rajkumar, Farris, Paul W

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 399 KB

english, 2012

8

Absolut Vodka: The Spirit of a Brand

Venkatesan, Rajkumar, Raggio, Randle D., Noel, Katherine

Journal:

Darden Business Publishing Cases

Year:

2017

File:

PDF, 819 KB

2017

9

Managing retailer profitability—one customer at a time!

V. Kumar, Denish Shah, Rajkumar Venkatesan

Journal:

Journal of Retailing

Year:

2006

Language:

english

File:

PDF, 972 KB

english, 2006

10

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Venkatesan, Rajkumar, Kumar, V.

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 155 KB

english, 2004

11

Developing Donor Relationships: The Role of the Breadth of Giving

Khodakarami, Farnoosh, Petersen, J. Andrew, Venkatesan, Rajkumar

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 358 KB

english, 2015

12

Practice Prize Report —The Power of CLV: Managing Customer Lifetime Value at IBM

Kumar, V., Venkatesan, Rajkumar, Bohling, Tim, Beckmann, Denise

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 234 KB

english, 2008

13

A Comment on “On Estimating Current-Customer Equity Using Company Summary Data”

Rajkumar Venkatesan

Journal:

Journal of Interactive Marketing

Year:

2011

Language:

english

File:

PDF, 113 KB

english, 2011

14

Advertising Experiments at the Ohio Art Company

Farris, Paul W., Venkatesan, Rajkumar

Journal:

Darden Business Publishing Cases

Year:

2017

File:

PDF, 550 KB

2017

15

Cardagin: Local Mobile Rewards

Venkatesan, Rajkumar, Ateya, Kelly, Harr, Adam

Journal:

Darden Business Publishing Cases

Year:

2017

File:

PDF, 1023 KB

2017

16

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection

Rajkumar Venkatesan, V. Kumar and Timothy Bohling

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 2.64 MB

english, 2007

17

Will the frog change into a prince? Predicting future customer profitability

Roland T. Rust, V. Kumar, Rajkumar Venkatesan

Journal:

International Journal of Research in Marketing

Year:

2011

Language:

english

File:

PDF, 537 KB

english, 2011

18

A feasibility study on rubberized concrete mortar cubes used in construction industry

Venkatesan, G., Anjali, R., Kapgate, Bharat, Rajkumar, K.

Journal:

Materials Today: Proceedings

Year:

2020

File:

PDF, 3.94 MB

2020

19

Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior

V. Kumar, Rajkumar Venkatesan

Journal:

Journal of Interactive Marketing

Year:

2005

Language:

english

File:

PDF, 243 KB

english, 2005

20

Netflix, Inc.: The Customer Strikes Back

Venkatesan, Rajkumar, Shively, Daniel

Journal:

Darden Business Publishing Cases

Year:

2017

File:

PDF, 259 KB

2017

21

Performance Implications of Adopting a Customer-Focused Sales Campaign

Kumar, V, Venkatesan, Rajkumar, Reinartz, Werner

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 371 KB

english, 2008

22

Measuring the Return on Investing in Customer Acquisition and Retention

Bendle, Neil Thomas, Farris, Paul, Venkatesan, Rajkumar

Journal:

SSRN Electronic Journal

Year:

2018

File:

PDF, 1.28 MB

2018

23

Multichannel Shopping: Causes and Consequences

Rajkumar Venkatesan, V. Kumar and Nalini Ravishanker

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.96 MB

english, 2007

24

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection

Venkatesan, Rajkumar, Kumar, V, Bohling, Timothy

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 162 KB

english, 2007

25

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Venkatesan, Rajkumar, Krishnan, Trichy V., Kumar, V.

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 233 KB

english, 2004

26

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Rajkumar Venkatesan, Trichy V. Krishnan and V. Kumar

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.01 MB

english, 2004

27

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions

Peter C. Verhoef, Rajkumar Venkatesan, Leigh McAlister, Edward C. Malthouse, Manfred Krafft, Shankar Ganesan

Journal:

Journal of Interactive Marketing

Year:

2010

Language:

english

File:

PDF, 427 KB

english, 2010

28

Do market characteristics impact the relationship between retailer characteristics and online prices?

Rajkumar Venkatesan, Kumar Mehta, Ravi Bapna

Journal:

Journal of Retailing

Year:

2007

Language:

english

File:

PDF, 459 KB

english, 2007

29

[IEEE 2019 Systems and Information Engineering Design Symposium (SIEDS) - Charlottesville, VA, USA (2019.4.26-2019.4.26)] 2019 Systems and Information Engineering Design Symposium (SIEDS) - Predicting and Defining B2B Sales Success with Machine Learning

Mortensen, Stephen, Christison, Michael, Li, BoChao, Zhu, AiLun, Venkatesan, Rajkumar

Year:

2019

Language:

english

File:

PDF, 177 KB

english, 2019

30

Executing on a customer engagement strategy

Venkatesan, Rajkumar

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 267 KB

english, 2017

31

Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice

Lurie, Nicholas H., Berger, Jonah, Chen, Zoey, Li, Beibei, Liu, Hongju, Mason, Charlotte H., Muir, David M., Packard, Grant, Pancras, Joseph, Schlosser, Ann E., Sun, Baohong, Venkatesan, Rajkumar

Journal:

Customer Needs and Solutions

Year:

2017

Language:

english

File:

PDF, 546 KB

english, 2017

32

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

Kumar, V., Jones, Eli, Venkatesan, Rajkumar, Leone, Robert P.

Journal:

Journal of Marketing

Year:

2011

File:

PDF, 276 KB

2011

33

Improving customer profit predictions with customer mindset metrics through multiple overimputation

Venkatesan, Rajkumar, Bleier, Alexander, Reinartz, Werner, Ravishanker, Nalini

Journal:

Journal of the Academy of Marketing Science

Year:

2019

File:

PDF, 1.57 MB

2019

34

Empirical Analysis of the Business Value of Recommender Systems

Garfinkel, Robert, Gopal, Ram D., Pathak, Bhavik K., Venkatesan, Rajkumar, Yin, Fang

Journal:

SSRN Electronic Journal

Year:

2006

Language:

english

File:

PDF, 223 KB

english, 2006

35

Catalina Marketing Corporation: Developing A Retailer Value Proposition

Venkatesan, Rajkumar, Leliveld, Ingmar

Journal:

Darden Business Publishing Cases

Year:

2017

File:

PDF, 795 KB

2017

36

One-Pot Three Component Synthesis of 2-(1H-Benzo[d]thiazole-2-yl)- N-Arylbenzamides in Glycerol Medium

Thumula, Swathi, Srinivasadesikan, Venkatesan, Kottalanka, Ravi K., Rajkumar, S. Rex Jeya, Ramchandran, Balajee

Journal:

Asian Journal of Chemistry

Year:

2020

File:

PDF, 786 KB

2020

37

French Roast: Explaining Consumer Responses to the 2003 Iraq War

Pandya, Sonal, Venkatesan, Rajkumar

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 5.87 MB

english, 2012

38

Characterization of agarolytic enzymes of Arthrobacter spp. AG-1 for the whole cell conversion of agar into 3,6-anhydro-α- l -galactose in one pot

Rajkumar, Prabhakaran, Venkatesan, Ramya, Sasikumar, Sundaresan, Ramprasath, Tharmarajan, Karuppiah, Prakash Shyam, Ramu, Andy, Selvam, Govindan Sadasivam

Journal:

Process Biochemistry

Year:

2018

Language:

english

File:

PDF, 1.41 MB

english, 2018

39

Evaluation of EDM process parameters on titanium alloy through Taguchi approach

Perumal, A., Kailasanathan, C., Stalin, B., Rajkumar, P.R., Gangadharan, T., Venkatesan, G.

Journal:

Materials Today: Proceedings

Year:

2020

File:

PDF, 1.12 MB

2020

40

SAE Technical Paper Series [SAE International WCX World Congress Experience - (APR. 10, 2018)] SAE Technical Paper Series - Polypropylene Copolymer Automotive Canopy Plastic Structure Application

Govindaraj, Karthik, Ritesh, Kakade, Narayanan, Ramadas, Rajkumar, A, D, Venkatesan

Year:

2018

Language:

english

File:

PDF, 614 KB

english, 2018

41

Cooperating Function of Graphite in Reducing Frictional Wear of Aluminium Boron Carbide composite

Rajkumar, K., Gnanavelbabu, A., Venkatesan, M.Solai, Rajagopalan, K.

Journal:

Materials Today: Proceedings

Year:

2018

Language:

english

File:

PDF, 2.56 MB

english, 2018

42

Effect of process parameters on polyamide-6 carbon fibre prepreg laminated by IR-assisted automated fibre placement

Venkatesan, Chadurvedi, Velu, Rajkumar, Vaheed, Nahaad, Raspall, Felix, Tay, Tong-Earn, Silva, Arlindo

Journal:

The International Journal of Advanced Manufacturing Technology

Year:

2020

File:

PDF, 2.68 MB

2020

43

[IEEE 2010 23rd International Conference on VLSI Design: concurrently with the 9th International Conference on Embedded Systems Design (VLSID) - Bangalore, India (2010.01.3-2010.01.7)] 2010 23rd International Conference on VLSI Design - High Speed Clock and Data Recovery Circuit with Novel Jitter Reduction Technique

Desai, Kunal, Nagulapalli, Rajasekhar, Krishna, Vijay, Palwai, Rajkumar, Venkatesan, Pravin Kumar, Khawshe, Vijay

Year:

2010

Language:

english

File:

PDF, 896 KB

english, 2010

44

French Roast: Consumer Response to International Conflict—Evidence from Supermarket Scanner Data

Pandya, Sonal S., Venkatesan, Rajkumar

Journal:

Review of Economics and Statistics

Year:

2016

Language:

english

File:

PDF, 648 KB

english, 2016

45

Ruptured Ectopic Pregnancy with Contralateral Ovarian Serous Cyst Adenoma Torsion: Laparoscopic Management of Double Trouble

Ganesh, Deepa, Rajkumar, Anirudh, Rajkumar, J. S., Guru, Venkatesan

Journal:

Case Reports in Obstetrics and Gynecology

Year:

2016

Language:

english

File:

PDF, 1.36 MB

english, 2016

46

Forecasting category sales and market share for wireless telephone subscribers: a combined approach

V. Kumar, Anish Nagpal, Rajkumar Venkatesan

Journal:

International Journal of Forecasting

Year:

2002

Language:

english

File:

PDF, 596 KB

english, 2002

47

[IEEE 2009 22nd International Conference on VLSI Design: concurrently with the 8th International Conference on Embedded Systems - New Delhi, India (2009.01.5-2009.01.9)] 2009 22nd International Conference on VLSI Design - A 2.4Gbps-4.8Gbps XDR-DRAM I/O (XIO) Link

Khawshe, Vijay, Vyas, Kapil, Rangnekar, Renu, Goyal, Prateek, Krishna, Vijay, Prabhu, Kashinath, Venkatesan, Pravin Kumar, Raghavan, Leneesh, Palwai, Rajkumar, M, Thrivikraman, Desai, Kunal, Abhyankar

Year:

2009

Language:

english

File:

PDF, 1006 KB

english, 2009

48

Large free-floating left atrial thrombus with normal mitral valve

Chidambaram, Sundar, Rajkumar, Arunkumar, Ganesan, Gnanavelu, Sangareddi, Venkatesan, Ramasamy, Alagesan, Dhandapani, V.E., Ravi, M.S.

Journal:

Indian Heart Journal

Year:

2013

Language:

english

File:

PDF, 871 KB

english, 2013

49

A genetic algorithms approach to growth phase forecasting of wireless subscribers

Rajkumar Venkatesan, V. Kumar

Journal:

International Journal of Forecasting

Year:

2002

Language:

english

File:

PDF, 721 KB

english, 2002

50

Effects of ion and electron drifts on large amplitude solitary waves in a relativistic plasma

Roychoudhury, Rajkumar, Venkatesan, S. K., Das, Chandra

Journal:

Physics of Plasmas

Year:

1997

Language:

english

File:

PDF, 274 KB

english, 1997

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